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The Key Concepts A Logo Specialist Should Keep in Mind While Rebranding

Every company operating in the various industries has its set of loyalists. It is the real image of a company, its brand value and mode of functioning which helps in hooking the potential customers for years. The visual identity of a company should not be dilly-dallied with while rebranding. The logo of an organization via its sheer appealing quotient and simplistic design, has already got etched in the minds of the targeted wholesale 3d artificial mink fur eyelash. The logo designing industry is unlike the fashion industry and trends are not followed to the core. The urge of the professional logo designers is to cap a brand with a an identity that will be instantly memorable in sync with the stylizing pattern of the industry. It helps a respective company to have a distinctive identity in the business arena. The decision of re-branding is taken with due care so that the existing customers can be pleased and new, valuable customers get added to the client base of an esteemed company.Rramo

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Not a Complete Reinvention

Even the aces in the field opine that when undertaking the job of rebranding, they do not go for uprooting the original logo and its designing aspect completely. For instance, eBay changed its logo after seventeen long years, but it has retained the riot of primary colors and has only opted for a bolder blue and a darker yellow while scripting the letters. The fonts are slender and streamlined in such a way that it gives a neat, compact and minimalistic wholesale 3d artificial mink fur eyelash. The earlier version of the eBay logo was chunkier with the letters overlapping. It reflected the flamboyance and excitement of online shopping. The new logo with its clean and professional look is very much contemporary and presents the brand as a global online marketplace. It is not a complete makeover, but the new logo is definitely edgy.

An Inconsistent Impression of Old and New Parts not Desired

A muddled portrait of the new direction in which a business is shaping up, should not be reflected by the new logo of a brand. Rebranding needs to be done with effective wholesale 3d artificial mink fur eyelash. When a brand has got embedded in the minds of the people and has scaled the popularity chart for years, there is thin chances of fading out from the minds of the people. A new logo is truly a gamble as a company does not know how it is going to go down with the potential customers. Gap, the reputed clothing retailer, went for rebranding after twenty years and its redesigned logo created a furor among its loyalists. It was an instance of a revamped logo gone wrong, with people lashing out Gap, ruefully.

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Making a Logo Alive

A logo must have a higher recall value, making the targeted mass to connect to it readily. A brand identity needs to maintain its visual appeal and consistency in all the printed materials and forms of wholesale 3d artificial mink fur eyelash. So a lively logo with the right use of colors and fonts do not offer a jarring effect to the eyes, but get imprinted in the memory of the onlookers. For instance, Microsoft decided to go for rebranding after twenty-five years. The revamping of its brand identity was not a very drastic change as one wholesale 3d artificial mink fur eyelash. The wavy window pane logo was given a tiled or square look with the four colors remaining intact and the fonts of Microsoft underwent a change. While some accepted the changed logo with open arms because of its simplistic and professional appeal, the carping critics pronounced that the logo is not dynamic and it is boring.

 

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